NICOLE AND JOEL GIVE BACK WITH 7-ELEVEN
Dogooding celebrity couple Nicole Richie and Joel Madden were in Los Angeles today (February 9) to attend The Richie-Madden Children’s Foundation and 7-Eleven’s ‘Coffee Cup with a Cause’ program launch. The campaign aims to raise money to benefit the Beyond Shelter Neighborhood Resource Center via their own non-profit foundation.
Throughout 2010, 7-Eleven will introduce limited-edition 20-oz coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide. Proceeds from cups sold will benefit the featured celebrity’s charity of choice. Cups can be filled with any 7-Eleven hot beverage including coffee, tea or hot chocolate.
Featuring a custom-designed drawing representing their cause, Nicole and Joel will support The Richie-Madden Children’s Foundation’s various projects. After formally announcing their partnership, the pair cut the ribbon for the facility’s new playground for young children.
“7-Eleven’s ‘Coffee Cup with a Cause’ program and its donation to The Richie-Madden Children’s Foundation will help us provide a wonderful and safe atmosphere for children and their families at the new Beyond Shelter playground,” says Nicole.
Adds Joel: “It’s such an awesome thing for 7-Eleven to do, whether they were giving any money to our foundation or not. In each month they’re doing a different charity, and it doesn’t get any better than that, man.”
